Do you ever wonder how your personality, values, and meta-thinking affects your world? Discover your Opinion DNA® and transform your life, career, and relationships.
Your thoughts and opinions form your words and actions which in turn create every part of your life. But where do your opinions come from? Are there underlying thoughts and bias that shape your world? Opinion DNA® reveals the inner-workings of your mind, and lets you build on your strengths and address your weaknesses to create a whole new you.
Ever wonder why you think what you think? Ever wonder where your opinions come from? Opinion DNA® can help you uncover the deep roots of your thinking and behaviour.
Are you trying to form better habits? Are you trying to see the world in new ways? Your Opinion DNA® can help you identify the underlying frames of your thinking, giving you new ways into personal change.
Are you trying to live your best life? Your Opinion DNA® gives you insight that can improve your thinking and behaviour in life, relationships, and even in your career, leading to a better version of you.
We've engaged more than 60 of the World's best thinkers on Cognition, Evolutionary Biology, Behavioural Economics, Psychology, and more to create the Opinion DNA®, a complete picture of your mental landscape, including personality, values, and your meta-thinking.
The Opinion DNA® was then designed over 2+ years with consultation from academic psychologists and behavioural scientists from the universities of Royal Holloway, Oxford, Cambridge, University of Pennsylvania, and NYU.
This work supported the review of 1,000s of well researched metrics to help us boil things down to the most complete and essential psychographic profile available today.
The exciting part of the Opinion DNA® is that these values can have a real impact on different aspects of your life. From Life, Relationships, & Career let's look at some of the ways that these insights can impact your life in meaningful ways.
Turi Munthe
Creator, Opinion DNA®
J. Paul Neeley
Creator, Opinion DNA®
What people are saying about their Opinion DNA®.
Nicola B.
London, UK
Tim H.
Denver, CO
Sarah H.
Singapore
Maria C.
Las Vegas, NV
Elliott W.
Oakland, CA
Alessandra M.
London, UK
Find the level of insight and support that's right for you.
You have questions and we have answers. Explore some of the common questions we get asked here or feel free to reach out to us.
ContactDuring the global covid pandemic in 2020, our team was working to build news products to improve civil discourse, and began reaching out to some of the world leading experts in personality, human interaction, behaviorual economics, evolutionary psychology, and more.
We found everyone was stuck at home just like us and happy to chat!
Those interviews, about 60+ in all, lead to innovative new thinking on how we form our thoughts and where our opinions come from. Over the next 3 years our work resulted in the creation of the Opinion DNA.
You may have taken Colors, or Myers-Briggs before, or Ocean, or Eneagram. These are all great starting points for self-discovery.
However, they are generally incomplete to really explain the depth and complex nature of our opinion generation. And some of them aren't scientifically validated.
Opinion DNA goes further by incorporating elements of Personality AND Values AND Meta-thinking. This combination gives us a full picture of the mechanisms at play as you form opinions, which allows you to better understand your opinions, and then create plans and change based on this insight.
All of the questions of Opinion DNA have been used widely and tested in psycological research. This makes Opinion DNA is the most unique and wholistic commercially available psychological diagnostic available today.
Yes! Great idea, and this can better support your understanding of your personal Opinion DNA and help make the insights actionable in your life.
We can connect you with a coach trained in understanding Opinion DNA.
Look out for a new book coming soon on opinions from Turi Munthe, one of our co-founders, published by Pengiun (Expected 2026).
And reach out to us! We are always happy to speak to groups and give talks on our research and insights on opinions, Opinion DNA, and civil discourse, and from our years of developing digital products in this space. Our goal has always been to improve civil discourse and we are delighted to discuss these ideas with other like minded individuals or teams, universities and researchers, or businesses and organizations.
Yes! Opinion DNA is a great way to better understand how couples, married, partners, etc, communicate, understand each other, resolve conflict, and plan the future. It is a great way to get to know each other in a deep way.
Take your individual Opinion DNA's and then contact us and we can share the details on on how to create a couple's report for you.
Yes! Opinion DNA is a great way to better understand how founders communicate, understand information, resolve conflict, and value the world. It can put any founder relationship in a better light to build exciting things in the world.
Feel free to take your individual Opinion DNA's, and then contact us and we can share the details of how to create a founders report for you.
Yes! Opinion DNA is a great way to better understand how your teams communicate, understand information, innovate, and gel. It is sort of a personality test on steroids.
Feel free to give it a go with your own team, or if you are intersted in a facilitated workshop incorporating Opinion DNA reach out to us today.
Yes! Opinion DNA is a great way to better understand culture and values across your organization. It is sort of a personality test on steroids that can fuel new ways of looking at performance, internal communication, and motivation.
If you are interested in a facilitated away day element incorporating Opinion DNA to support team building, cohesion, and communication, reach out to us today.
Yes! We've had the chance to explore these ideas with researchers from Oxford University to NYU, and more.
If you are a researcher or academic working in the fields of personality, civil discourse, values, etc, we'd be delighted to chat and have an exploratory discussion.
Now is the time to break free from old patterns, and create a new you. Transform yourself through self-knowledge.
Start you transformation