Opinion DNA maps your personality, values, and meta-thinking to reveal why you believe what you believe, and what to do about it
Your thoughts and opinions form your words and actions which in turn create every part of your life. But where do your opinions come from? Are there underlying thoughts and bias that shape your world? Opinion DNA® reveals the inner-workings of your mind, and lets you build on your strengths and address your weaknesses to create a whole new you.
Most assessments map your personality. Opinion DNA maps your meta-thinking: the 12 cognitive patterns that shape every opinion, decision, and reaction you have. It's the layer underneath personality that no other tool measures.
Your 24 core values were largely formed by age 7. Some still serve you. Some don't. Opinion DNA surfaces them all, so you can see which ones are actually driving your choices and which ones you've outgrown.
48 elements across 3 dimensions. Personality, values, and meta-thinking, built with 60+ experts in cognition, psychology, and behavioural economics. You don't get a letter or a number. You get the full picture.
Opinion DNA measures 48 elements across three dimensions — personality, values, and meta-thinking — to give you the most detailed picture of how your mind works. Here's what to expect.
Just 10-15 mins
48 elements across 3 dimensions
Actionable insights for life, relationships, career
We've engaged more than 60 of the World's best thinkers on Cognition, Evolutionary Biology, Behavioural Economics, Psychology, and more to create the Opinion DNA®, a complete picture of your mental landscape, including personality, values, and your meta-thinking.
The Opinion DNA® was then designed over 2+ years with consultation from academic psychologists and behavioural scientists from the universities of Royal Holloway, Oxford, Cambridge, University of Pennsylvania, and NYU.
This work supported the review of 1,000s of well researched metrics to help us boil things down to the most complete and essential psychographic profile available today.
The exciting part of the Opinion DNA® is that these values can have a real impact on different aspects of your life. From Life, Relationships, & Career let's look at some of the ways that these insights can impact your life in meaningful ways.
Turi Munthe
Creator, Opinion DNA®
J. Paul Neeley
Creator, Opinion DNA®
What people are saying about their Opinion DNA®.
Nicola B.
London, UK
Tim H.
Denver, CO
Sarah H.
Singapore
Maria C.
Las Vegas, NV
Elliott W.
Oakland, CA
Alessandra M.
London, UK
Get the complete map of your mind today!
You have questions and we have answers. Explore some of the common questions we get asked here or feel free to reach out to us.
ContactDuring the global covid pandemic in 2020, our team was working to build news products to improve civil discourse, and began reaching out to some of the world leading experts in personality, human interaction, behavioural economics, evolutionary psychology, and more.
We found everyone was stuck at home just like us and happy to chat!
Those interviews, about 60+ in all, led to innovative new thinking on how we form our thoughts and where our opinions come from. Over the next 3 years our work resulted in the creation of the Opinion DNA®.
You may have taken Colors, or Myers-Briggs before, or Ocean, or Enneagram. These are all great starting points for self-discovery.
However, they are generally incomplete to really explain the depth and complex nature of our opinion generation. And some of them aren't scientifically validated.
Opinion DNA® goes further by incorporating elements of Personality AND Values AND Meta-thinking. This combination gives us a full picture of the mechanisms at play as you form opinions, which allows you to better understand your opinions, and then create plans and change based on this insight.
All of the questions of Opinion DNA® have been used widely and tested in psychological research. This makes Opinion DNA® is the most unique and holistic commercially available psychological diagnostic available today.
Yes! Great idea, and this can better support your understanding of your personal Opinion DNA® and help make the insights actionable in your life.
We can connect you with a coach trained in understanding Opinion DNA®.
You'll love "Why We Think, What We Think" a new book on where opinions come from, by Turi Munthe, one of our co-founders, published by Penguin (May 2026).
And reach out to us! We are always happy to speak to groups and give talks on our research and insights on opinions, Opinion DNA®, and civil discourse, and from our years of developing digital products in this space. Our goal has always been to improve civil discourse and we are delighted to discuss these ideas with other like minded individuals or teams, universities and researchers, or businesses and organizations.
Yes! Opinion DNA® is a great way to better understand how couples, married, partners, etc, communicate, understand each other, resolve conflict, and plan the future. It is a great way to get to know each other in a deep way.
Take your individual Opinion DNA®'s and then contact us and we can share the details on on how to create a couple's report for you.
Yes! Opinion DNA® is a great way to better understand how founders communicate, understand information, resolve conflict, and value the world. It can put any founder relationship in a better light to build exciting things in the world.
Feel free to take your individual Opinion DNA®'s, and then contact us and we can share the details of how to create a founders report for you.
Yes! Opinion DNA® is a great way to better understand how your teams communicate, understand information, innovate, and gel. It is sort of a personality test on steroids.
Feel free to give it a go with your own team, or if you are interested in a facilitated workshop incorporating Opinion DNA® reach out to us today.
Yes! Opinion DNA® is a great way to better understand culture and values across your organization. It is sort of a personality test on steroids that can fuel new ways of looking at performance, internal communication, and motivation.
If you are interested in a facilitated away day element incorporating Opinion DNA® to support team building, cohesion, and communication, reach out to us today.
Yes! We've had the chance to explore these ideas with researchers from Oxford University to NYU, and more.
If you are a researcher or academic working in the fields of personality, civil discourse, values, etc, we'd be delighted to chat and have an exploratory discussion.
Now is the time to break free from old patterns, and create a new you. Transform yourself through self-knowledge.
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